News About Importing Produce with Purpose


 
Water For All Brand Licensed by Vanguard

Vanguard licenses Continental Fresh’s Water For All Social Responsibility Brand

Feb 2024

Continental Fresh LLC, a grower, shipper, and importer of fresh fruits and vegetables from Latin America, has come together with Vanguard Group International a world-leading vertically-integrated farming, marketing, and sales organization, to pilot a program that would continue to build awareness of Corporate Social Responsibility (CSR) initiatives through Continental Fresh’s Water For All licensed brand that will be featured on Vanguard’s table grape program this spring.


Albert Perez of Continental Fresh Discusses Water For All Campaign

Feb 2024

Aiming to maintain its reputation of reliability, transparency, and integrity with both growers and buyers, Continental Fresh specializes in tropical imports from Latin America. For nearly two decades, it has been connecting dependable growers with reputable buyers. But Continental Fresh has bigger ambitions with its Water For All brand.


Showcasing Branded Mangos for a Cause

Feb 2024

Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America, will feature its Water For All branded mangos at this year's SEPC Southern Exposure in Tampa, Florida.


Continental Fresh Mangos in Water For All Box  Label

Feb 2022

Continental Fresh's Albert Perez Details the Company's 2022 Southern Exposure Showcase - The anticipation is palpable with the Southeast Produce Council’s (SEPC) Southern Exposure show mere days away. As industry members begin flocking to the Sunshine State, Continental Fresh is ramping up excitement by sharing a rundown of what buyers can expect to see at its booth in 2022.


Continental Fresh Hits Record Volume Despite COVID-19 Crisis

March 2021

The Mexican mango program of Continental Fresh LLC is seasonally gearing up this March, according to Albert Perez, CEO and head of grower relations.


Continental Fresh Mango Harvest & Custom Fruit Import Programs

June 2020

MIAMI, FL - Mangos always remind me of a summer sunset, a state of mind quite apropos as we break into the warm weather season here in the Northern Hemisphere. As we look to June and the summer months, Continental Fresh is building more value into its Mexican mango season with custom programs for retail and foodservice partners and high-quality supplies to drive consumer demand.


Continental Fresh Albert Perez Talks New Packaging - Water For All

June 2020

MIAMI, FL - This too shall pass. Albert Perez starts our conversation with this simple but powerful statement as we catch up after what feels like months of riding a market rollercoaster. But, it has not yet slowed its roll. The CEO and Grower Relations leader for Continental Fresh is filled with more gratitude than anything else as he seeks to find a silver lining in the challenging events of the day—and new packaging is a great place to start.


Continental Fresh’s Albert Perez Discusses Packaging at Southern Exposure

March 2020

MIAMI, FL - When I think back to my time at this year's Southeast Produce Council's Southern Exposure, I can’t help but think of all the fresh produce innovations, with mangos holding a special place in my mind. I have Albert Perez from Continental Fresh to thank for that.


Continental Fresh CEO Albert Perez Dishes on Produce Importation Differentiation

November 2019

CORAL GABLES, FL - What I love most about writing in this industry is that—while we get to keep the news of the day at the front of your mind—it truly is the people’s stories that make this industry thrive. Albert Perez, CEO and Grower Relations for Continental Fresh, has one of those stories that drives more than the bottom line—it drives passion, persistence, and innovation.


Continental Fresh's Albert Perez Discusses BLUE Missions Group and Giving Back

Continental Fresh's Albert Perez Discusses BLUE Missions Group and Giving Back

October 2019

CORAL GABLES, FL - The human side of produce—this is how Albert Perez, CEO and Grower Relations, with Continental Fresh LLC describes his personal passion for making a difference, and fueling those in the fresh produce industry to exercise their passions as well. Quite literally.


Continental Fresh's Albert Perez Talks Honduran Produce Season

January 2016

MIAMI, FL - As Continental Fresh moves into peak season for Honduran cucumbers and butternut squash, the company is not only reporting consistent quality and a high market, but also, a personal cause close to the heart of its team.


Continental Fresh Traceability Labels

December 2015

MIAMI, FL - Continental Fresh has announced a new and fully implemented, case-level labeling and traceability system. Also applying its Produce Traceability Initiative-compliant labels on each of its Atlas Fresh cucumber and winter squash cases, the company says this is something that has yet to be done by anyone else in the industry.